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Why ROX matters more than ROI and what retailers can do about it

Updated : December 31, 2019 01:05 PM IST

Being emotionally invested in customers and employees has to be an inherent part of an organisation’s culture and it cannot be a one-off behaviour.
ROX is not just about great hand-holding combined with digital ease of transaction, it’s also about clean, green living.
Why ROX matters more than ROI and what retailers can do about it

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