Personal Finance Why equity investors find it tough to stick to their SIP plan during a bad market Updated : October 17, 2019 05:16 PM IST Equity investing in the long run finally boils down to your faith in human progress and entrepreneurship. Whenever the market declines, your conviction on Indian entrepreneurship will inevitably be tested. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.