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Technology will change the course of the e-commerce industry with D2C and omnichannel taking centre stage.
The breakthrough made by India’s e-commerce industry seems to be playing a vital role, leading Indian brands to scale greater heights across the global business landscape. Significantly impacted by the COVID-19 pandemic, the Indian retail industry has got into its fast recovery mode as many retail companies were spotted focusing on taking the e-commerce route in 2022.
According to recent industry reports, the e-commerce industry witnessed a phenomenal 36.8 percent YoY growth in terms of order volumes. As consumers prefer to shop online throughout the year, this fast-changing consumer preference towards online shopping reveals the mature status acquired by e-commerce brands in India.
While India’s online shopper base continues to rise, brands are now focusing on capitalising on new online shoppers joining the e-commerce bandwagon. Some of the key trends that are going to define the growth of India’s e-commerce industry during 2023 are: