It wasn’t until the mid-2010s that the awareness of AAA video games picked up the pace in India. Video games were previously viewed as a niche sector. However, over time, this segment has transformed significantly, especially among youths in India who were really interested in buying consoles and games for entertainment purposes.
The Indian gaming industry is an ever-evolving market. While the pandemic had a major role to play in the segment’s growth, it is due to digital adoption that the sector has upscaled significantly.
Amongst the entertainment formats, video gaming specifically has been gradually gaining prominence and, in this domain, AAA gaming has been growing exponentially at a global level.
However, in the Indian market, it has yet to be fully explored and receive the recognition it deserves.