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The fourth D challenge: Middlemen are going, is India prepared for it?

Updated : December 06, 2019 01:32 PM IST

Disintermediation or elimination of middlemen and replacement of manual services with mechanised service delivery in the market place is a global trend.
The trends in festival season sales in India are a clear indication that online sales platforms have become popular in the remotest parts of the country.
The fourth D challenge: Middlemen are going, is India prepared for it?
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