Business Spoilt for choice: Why more is not always better for consumers Updated : November 27, 2019 07:20 PM IST When the options to consider are too many, making a choice can have negative effect on consumers’ well-being. Choice overload can produce decision-making paralysis, depression and low-satisfaction with the choice finally made. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.