Business Pay less for more: Consumer emerges winner in India’s digital battles Updated : May 06, 2019 09:02 PM IST Data costs have fallen 95 percent since and internet penetration has increased to 500 million as of March 2019. Amazon will need to re-think its strategy to stay relevant in the era of Jio ‘super app’. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.