Business New Consumer Protection Act: Why businesses need to be prepared for greater risk exposure Updated : January 17, 2020 12:47 PM IST Under the new CPA, a ‘strict liability’ will be enforced not only on the trader but also on the product manufacturer. A praiseworthy change is the introduction of mediation in the litigation route. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.