Economy Move over millennials, Gen X is back in vogue Updated : May 20, 2019 03:15 PM IST Brand managers understand nostalgia and its timeless, priceless value to consumers. There are brands aplenty that seek to woo back Gen X or using their influence to sell to the millennials. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.