Economy India’s ‘Reflex’ generation Updated : November 26, 2018 03:44 PM IST Today’s environmental guardians have adapted their lifestyles to imbibe the core philosophy of environmental consideration into their day-to-day lives. The implication for brands is clear; environmental consideration is not some form of ‘corporate benevolence’, but a business reality and a business necessity. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.