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India’s consumerist evolution: How to repackage the traditional way of life to stay ahead 

Updated : May 28, 2019 08:35 PM IST

The traditional Indian consumer was extremely value-conscious, save-for-a-rainy-day variety.
There is an increasing urbanisation of the population with towns evolving into small and not-so-small cities.
India’s consumerist evolution: How to repackage the traditional way of life to stay ahead 

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