Business India vs Bharat: Why the present rural-urban market divide is flawed to the core Updated : December 17, 2019 01:39 PM IST A preliminary inquiry with various stakeholders suggests that there is material variation in the perception of people as to what constitutes 'Bharat' or 'Rural Market'. A better alternative would be to follow a simple agriculture and allied industries economy and the rest of the economy categorisation. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.