Views How Pidilite sticks to its top market position Updated : May 25, 2018 03:40 PM IST The company's obsession with innovation is very Steve Jobs' Apple-like. Pidilite has its own design division which is responsible for packaging and product design. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.