Business Do customers really change? Here is how to think like your customer and adapt Updated : October 22, 2019 06:12 AM IST Irrespective of demographics or attitudes, customers have similar associations about brands. Indian customers have religiously followed their culture, traditions, and values. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.