• SENSEX
    NIFTY 50
Business

Do Bollywood celebrities help foreign tourism boards that sign them up?

Updated : July 19, 2018 02:02 PM IST

Over the past three years, several foreign tourism boards have roped in Bollywood actors to promote their destinations.
Brand consultants believe the digital medium brings far more benefits compared with traditional media.
The digital medium also proves to be far more cost effective than traditional media.
Do Bollywood celebrities help foreign tourism boards that sign them up?
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more

You May Also Like

Live TV