Business Capturing your customers’ hearts: Here are some tips to improve your sales pitch Updated : December 11, 2019 09:13 PM IST The sales professional should get the attention of the stakeholder within the first few minutes of interaction. A meaningful value proposition is rare in a business landscape and this is where the sales professional should concentrate. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.