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By adopting a low-cost model, Jet Airways is playing into IndiGo’s hands

Updated : December 06, 2018 01:06 PM IST

If Jet must dilute services, begin with those that least impact the passenger impression, before escalating to the most.
The Jet brand is still strong and has a loyal customer base. It must play to its strengths.
With its lower cost base and massive reserves IndiGo is tough to beat.
By adopting a low-cost model, Jet Airways is playing into IndiGo’s hands

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