Book Excerpts: The Making of Hero — How the two-wheeler brand was built Updated : January 17, 2020 01:34 PM IST The group is perceived as a quintessentially Indian company with commensurate values and traits. The Hero bicycle was a workhorse, with a reputation for consistency of quality, low maintenance and durability among consumers and dealers alike. Published : January 15, 2020 02:30 PM IST