• SENSEX
    NIFTY 50
Business

Book Excerpts: The Making of Hero — How the two-wheeler brand was built

Updated : January 17, 2020 01:34 PM IST

The group is perceived as a quintessentially Indian company with commensurate values and traits.
The Hero bicycle was a workhorse, with a reputation for consistency of quality, low maintenance and durability among consumers and dealers alike.
Book Excerpts: The Making of Hero — How the two-wheeler brand was built
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more

You May Also Like

Live TV