Business At Rs 571.38 crore, exotic Indian flower exports are blazing a trail across the global floriculture market Updated : July 26, 2019 11:33 AM IST The biggest demand from Europe and the UK is for Indian roses, grown in Pune and Bengaluru. Indifresh, founded by Indian-origin Hariharan Subramanian, exports almost six million Indian roses to the UK. The presence of a well-established cold chain and a backend in India has helped Indifresh establish La Fleur, the country’s first startup to sell professionally curated bouquets through supermarkets. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.