“Since the age of nine, I have been slapping my face with fairness creams/ Every face wash was a slap in the face because I was a skin tone which was… ugly/ I had a voice and opinion but they muted my sound/ Probably because I was told, boys only like girls who are fair and lovely.”
- A Brown Girl's Guide to Beauty a poem by Aranya Johar
It is not wrong to say that the society at large has a fascination towards skin colour, especially fair-skin or white-skin. Whether it is about going for a professional meeting or for a casual coffee, the acceptable good looking standard in our head is somewhere defined by looking fair. This fair skin mania is constantly played around in our everyday life’s advertisements on our phones, television, social media, newspapers, magazines, comedy shows, matrimonial ads, movies, songs, web series etc. Sadly, most of these ads breed on our insecurities of being dark, obese, or short. It is a bigger problem for society because these false facts are glorified to the extent that it becomes a reality.