Young Turks caught up with Peyush Bansal, CEO of the Lenskart at Lenskart manufacturing and warehousing facility in Manesar for a freewheeling conversation on some home truth about building an ecommerce business India.
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Talking about his fullstack approach, Peyush Bansal said, “At some point we were doing multiple karts but when the company was incepted it was actually inspected with a goal to revolutionise eye ware in India.
We started online and we realised that we are talking about owning 50% market share in India is not going to happen with just online because there are lot of people who are not buying from ours who would love to buy us, but they are not buying from us because they want to try the spectacles.”
