Enguru is focused to help jobseekers improve their spoken English. The edtech startup has been riding the mobile internet wave to reach users in smaller towns where English tutoring is still fragmented.
English tutoring across small towns and even in cities is largely about offline coaching centers spread-out in nooks and corners. Enguru wants users access this on their phones and learn from professionals.
Enguru worked completely offline for one year (in 2014) in a deliberate move to first understand the market before building the technology to address the issue. In that one year the startup picked up a few key points like users were looking to see a direct impact of tutoring, they wanted a tangible benefit and were largely looking to use mobile phones as the touch point.
With important lessons learned, Enguru was launched as a conversational mobile app a year later in 2015.