When content meets commerce, you create shoppable content. It is a trend that is helping brands reimagine digital marketing strategies. While many retail brands are still decoding how to seamlessly integrate their online shops with content, Priyanka Gill, the founder and CEO at Popxo decided to take another approach and built content-driven commerce.
Founded in 2014, POPxo started as an online community for women, has now forayed into the private label space. In this episode of Young Turks,Â CNBC-TV18 spoke to Priyanka where she mentioned that transforming POPxo into content commerce startup was a logical consequence.