Calling Dubai's tourism industry the mainstay of its economy is an understatement. Visitors to the Emirate and their deep pockets have contributed billions of dollars to keep the UAE's coffers overflowing.
However, here's a fact that's not so well known. India heads the list of source markets for tourists in Dubai. CNBC-TV18's Jude Sannith puts his finger on what keeps Indian tourists returning to Dubai, and just how the Emirate is capitalising on this trend.
As Dubai begins its 11-month countdown to Expo 2020, the Emirate has set itself a target of 25 million visitors to the site and it expects Indian to be crucial in meeting this target.