NIFTY 50

The Media Dialogues Vision 2020: GroupM CEO Prasanth Kumar on Indian media landscape

Updated : December 07, 2019 06:57 PM IST

As we start the countdown for 2020, we also see the close of a decade in which the media landscape has altered beyond recognition. A good thing for consumers for the most part, but really challenging time for all other stakeholders.

From multiple screens and devices to policy changes to technology that is constantly reimagining what is possible, it is a maze out there. To understand what is going on and to get you a 360 degree perspective of the media landscape today, CNBC-TV18 spoke with Prasanth Kumar, chief executive officer, South Asia at GroupM.
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV