NIFTY 50

Foreign tourism boards banking on Bollywood celebrities to woo young Indians

Updated : July 14, 2018 16:42:07 IST

Foreign tourism boards are increasingly signing on Bollywood celebrities and leveraging their social media following to woo young Indian travellers but are these high pitch endorsements translating to higher tourist inflow into the countries? Storyboard finds out.

cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV

recommended for you