NIFTY 50

We have become India's No.1 smartphone brand in three years, says Xiaomi's Manu Jain

Updated : August 26, 2019 09:06 PM IST

Xiaomi, the No.1 smartphone manufacturer in the Indian market, is currently the largest and most loved technology brand. To find out how the company managed to become the No.1 brand in five years, CNBC-TV18 spoke to Manu Jain, Vice President, Xiaomi, MD, Xiaomi India.

“Five years ago, when we started our journey, it was all about survival. We started in a small room with only two people in the beginning. We never thought we would reach this place in such a short period of time,” Jain said.

Talking about how the brand managed to dislodge Samsung to be the number one brand in India, he said: "When we started, everybody made fun of us, people said Xiaomi can never succeed. First because it was a difficult name to pronounce and we were going after a very small market, which was online because 94 percent of the market then was offline and we had no plans to do traditional advertising like TV, print or outdoor ads. So people wondered why would people come and buy Xiaomi phone.”

The incredible part of the journey has been that a lot of people who buy Xiaomi phones are the ones who talk about the phone among their friends and family and have become our brand ambassadors, he added.

“We became No.1 from from no one in three years,” Jain said.
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV