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PayPal India's 'Safe Hai' campaign to attract consumers

Updated : July 14, 2018 16:34:22 IST

After offering cross-border payments for nearly a decade, PayPal announced its India operations last year in November. Storyboard speaks to Anupam Pahuja, managing director of PayPal India about the new campaign to find out how will PayPal convince the Indian consumer to transact on the platform with their ‘Safe Hai’ pitch.

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