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Online video content ecosystem is flourishing, says Google Asia-Pacific

Storyboard's Ankita Saxena caught up with Melanie Silva, MD, Go To Market Strategy & Operations for Google Asia-Pacific and  Shoumyan Biswas, CMO, Flipkart, to get a sense of the what the current online video landscape looks like and how can the marketers tap into this massive opportunity.
At the fourth edition of 'Google for India' conference 2018, Google announced its plans to bring more access to technology and more relevant product experiences in more languages to users in India.
A few years ago Rajan Anandan had mentioned that Google is betting big on video and he also mentioned how video will be the next big trend! With 390 million internet users in India and 75 percent of mobile traffic being online videos, the stage has been long set for the big digital video opportunity.