Motilal Oswal
  • SENSEX
    NIFTY 50
Motilal Oswal
VIDEOS
Technology

Facebook teams up with filmmaker Kiran Rao to tell powerful stories through mobile

Updated : June 26, 2019 10:07 PM IST

Facebook and filmmaker Kiran Rao have partnered together for the Thumbstoppers initiative to tell stories that evoke emotions in under 10 seconds. With the aim of transforming storytelling in mobile advertising, Kiran Rao took on the Thumbstoppers challenge and created two powerful films on gender inequality and domestic violence in just 10 seconds. She chats with CNBC-TV18 anchor Shibani Gharat and Sunita G.R., Head of Marketing at Facebook India, about Kiran’s experience of making these behaviour changing, emotion-evoking short video ad films.https://fb.me/fbthumbstoppers
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV