Traditionally TrueCaller has always worked a lot better on Android but that is set to change now. TrueCaller has rewritten their iOS app from the ground-up to be lighter, more efficient, while offering better spam, scam and business call identification compared to the original version of the app.In an interview to CNBC-TV18, Alan Mamedi, Co-Founder and CEO of TrueCaller said, “Only 4.5 percent of our user base is on iOS, so we haven’t really spent time and resources into improving it. However now that we see a bigger potential in the near future, we felt that it was time to just rebuild it from scratch.""So we made sure to build technology around it to make the experience even better. The app size is half the size of what it was before, so it makes it easier for users to download it faster from the app store and so forth,” he added.Also Puneet Das, President of Packaged Beverages – India and South Asia at Tata Consumer Products spoke about the company’s consumer engagement initiatives and their plans for the festive season.Moreover, Anoop Manohar, CMO at Axis Bank spoke about their new ‘Dil Se Open’ campaign.Watch video for more.