homevideosstoryboard18Storyboard18 | Experts discuss how can news genre be a reach for advertisers
videos | Dec 3, 2022 4:47 PM IST

Storyboard18 | Experts discuss how can news genre be a reach for advertisers

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Storyboard18’s Shibani Gharat spoke to Shashi Sinha, CEO - IPG Mediabrands India and chairman BARC India; Ajay Dang, President, Head - Marketing at Aditya Birla Group; Anita Nayyar, COO-Media & Communication at Patanjali Ayurved and Anuj Gandhi, former group CEO of IndiaCast to discuss how can news genre be a great reach builder for advertisers and is it possible to look at news as a reach builder?

There is no doubt that news channels have a wide reach across the length and breadth of the country but how can the news genre be a great reach builder for advertisers and is it possible to look at news as a reach builder?

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To discuss this Storyboard18's Shibani Gharat spoke to Shashi Sinha, CEO - IPG Mediabrands India and chairman of BARC India; Ajay Dang, President, Head - Marketing at Aditya Birla Group; Anita Nayyar, COO-Media & Communication at Patanjali Ayurved and Anuj Gandhi, former group CEO of IndiaCast.
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