In 2018, IPG Mediabrands, the media management and data division of ad giant Interpublic Group merged two of its agencies Mediabrands Society and Ansible under the Reprise umbrella to create a new full-service media marketing unit.
IPG Mediabrands created the agency to offer a full suite of digital media services housed within a single group. The unified Reprise continues to support UM and Initiative to global media networks within IPG and grow its own client base.
A couple of months ago, IPG got Dimitri Maex to head this outfit. CNBC-TV18's Shibani Gharat spoke to Maex, the global CEO of Reprise, about digital agency business globally. He said the company takes privacy very seriously.