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We will now begin a new journey to build a new India, says Narendra Modi

272/543
L :0
W :353
L :0
W :92
NDA :353
UPA : 92
LOK SABHA ELECTION RESULTS 2019
Total Constituencies
543
Voter Turnout
67.11%
NDA : 353
2014 : 354 Seats
BJP
303
+
SS
18
+
Other
32
UPA : 92
2014 : 66 Seats
INC
52
+
DMK
23
+
Other
17
OTH : 97
2014 : 107 Seats
TMC
22
+
YSRCP
22
+
Other
53
VIDEOS
Advertising

United Colors of Benetton’s new campaign is encouraging India to vote

Updated : April 27, 2019 03:37 PM IST

United Colors of Benetton recently introduced its new campaign in India for the 2019 general elections titled ‘UnitedByVote’. The ad film is conceptualised by Taproot Dentsu and urges people to unite in order to keep alive the values enshrined in the Constitution and go ahead and vote.

It is in line with this brand's 'United By' series launched especially for India. What was the thought behind this new campaign and what is the strategy for this brand in the coming days, Storyboard finds out from Sundeep Kumar Chugh, chief executive officer and managing director of Benetton India.
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