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United Colors of Benetton’s new campaign is encouraging India to vote

Updated : April 27, 2019 03:37 PM IST

United Colors of Benetton recently introduced its new campaign in India for the 2019 general elections titled ‘UnitedByVote’. The ad film is conceptualised by Taproot Dentsu and urges people to unite in order to keep alive the values enshrined in the Constitution and go ahead and vote.

It is in line with this brand's 'United By' series launched especially for India. What was the thought behind this new campaign and what is the strategy for this brand in the coming days, Storyboard finds out from Sundeep Kumar Chugh, chief executive officer and managing director of Benetton India.
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