Tata Sky has announced a launch of new service in association with Shorts TV. It is a first of its kind short format entertainment platform for the discerning Indian viewers.
Ankita Saxena caught up with Arun Unni, chief content officer of Tata Sky and Carter Pilcher, chief executive of Shorts International on the sidelines of the launch to find out what is in it for the audience.
Talking about the service, Unni said, “This is a single exclusive destination where you get the best short film content in the world and that’s the one line description of it.”
“It has a mix of Hindi, regional as well as international content. It has got more than 600 hours of content across 2,000 short films,” he added.
Pilcher said that it’s an exciting service. We are adding content from all across India both from regional distributors as well as from film schools.