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Storyboard: ZEE5 announces short-video content platform HiPi

Updated : July 04, 2020 01:02 PM IST

This week, ZEE5 revealed the name of the much awaited and India’s first ever fully home grown short-video platform HiPi. This announcement comes right after the government announced a ban on 59 Chinese apps including TikTok.

Storyboard speaks to Rajneel Kumar, business head expansion project and head products at ZEE5 India to talk about their newly launched home grown short-video platform HiPi and whether it will be able to fill the market gap after TikTok is banned in the country.
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