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videos | IST

Storyboard: What’s behind Renault’s love for country roads?

Renault India’s MD Venkatram Mamillapalle said that they had their eyes set on the rural markets since 2019. The pandemic got in a lot of hurdles for the company but it also came in with a lot of opportunities in the rural markets.

Since the pandemic hit the country, many automakers have seen an increase in demand in the rural markets. As a result – many are hitting the country roads.
However, Renault India’s MD Venkatram Mamillapalle said that they had their eyes set on the rural markets since 2019. The pandemic got in a lot of hurdles for the company but it also came in with a lot of opportunities in the rural markets.
Watch the accompanying video for the full show.