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videos | IST

Storyboard: What should be the playbook for brand building in 2020? Experts Discuss

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Facebook India recently held its inaugural Building Brands Summit in Gurugram to bring industry leaders from more than 60 brands together on the same platform to explore and unravel the new tenets of brand building.

Facebook India recently held its inaugural Building Brands Summit in Gurugram to bring industry leaders from more than 60 brands together on the same platform to explore and unravel the new tenets of brand building.
One of the key highlights of the summit was the unveiling of the Playbook For Brand Building in 2020 and Beyond by Facebook. Storyboard spoke to Siddharth Banerjee, director, global sales organisation at Facebook India; Gauravjeet Singh, general manager, media (South Asia) at Unilever and Ravi Santhanam, chief marketing officer at HDFC Bank to understand what should be the playbook for brand building in 2020.