Geometry is a creative commerce agency that provides services across design, retail, and experience. CNBC-TV18's Ankita Saxena caught up with their global chief executive officer Beth Ann to find out what has changed in terms of their strategy to cater to the changing consumer needs. She also discussed the future of brand activation and shopper marketing considering the given scenario.
Also on the show, watch Shibani Gharat in conversation Vivek Srivatsa, head marketing – PVBU at Tata Motors on their association with IPL and their plans for the festive season. Varun Dua, founder, and chief executive officer of Acko talk about their new marketing campaign Car Insurance Ke Tedhe Games