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Storyboard: Viewers spoilt for choice as IPL competes with 2019 general elections

Updated : May 04, 2019 12:50 PM IST

The on-going 12th edition of the Indian Premier League (IPL) is on a head-on clash with another big event— the 2019 Lok Sabha Elections.

While IPL is an annual phenomenon, 'the once in 5-year' General Elections is what is grabbing more eyeballs. But are advertisers following the eyeballs? Let's find out.
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