NIFTY 50

Storyboard: Pepperfry’s Ashish Shah on impact of pandemic on the way consumers choose furniture

Updated : February 27, 2021 02:26 PM IST

Last year (2020) as people began working from home, online buying saw a massive boom. In an interview with Storyboard’s Ankita Saxena, Ashish Shah, Co-Founder & COO of Pepperfry spoke at length about the impact of the pandemic on the way in which consumers are choosing furniture, how it helped their online furniture store, what are consumers demanding and the challenges with big players like Reliance entering the space with Urban Ladder.

For entire interview, watch the video.

Disclosure: Network 18, which publishes cnbctv18.com, is a part of the Reliance Group.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV

recommended for you