Parle-G has launched the next leg of its iconic ‘G mane Genius’ campaign that speaks about ‘Jo Doosro Ki Khushi Mein Paaye Apni Khushi’ while emphasizing on cognitive intelligence and its importance in today’s children.
In an interview to Storyboard’s Shibani Gharat, Mayank Shah, Senior Category Head at Parle Products spoke at length about this campaign and the brand’s plans and outlook for the year 2021.
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