Over the past few days, we have learnt a new equation 18=1. Daily news platform, News18 Network, with 66.9 crore viewers, announced the launch of its mega campaign 18=1 this week. We did give you a sneak peek into this new campaign by Network18 in last week's episode.
The campaign will run across various media platforms including print, TV, radio and digital. It will focus on brand managers, advertisers and media planners, thereby communicating the leadership of News18 Network.
The campaign has also enthused Network's employees and there are several interesting initiatives that the employees have participated in over the past few days.