• SENSEX
    NIFTY 50
VIDEOS
Storyboard

Storyboard: Mondelez India on upcoming festive season and ecommerce game

Updated : August 01, 2020 06:20 PM IST

With country slowly opening for business, brands across categories have launched their first leg of campaign for this festive season around Rakshabandhan which is to be celebrated on August 3, and Mondelez India is one such company, and why not, their Cadbury Celebration pack has practically owned the festival of Rakshabandhan for past so many years.

In an interview to Storyboard’s Shibani Gharat, Anil Vishwanathan, director-marketing (chocolates) at Mondelez India spoke at length about what has changed during COVID times, how are they upping their ecommerce game and where will they continue to invest in the coming days.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV
Advertisement