On her recent visit to India, Storyboard caught up with Gaelle De La Fosse, Managing Director at Celio and spoke to her about how it has become the need of the hour for fashion brands to speak about a 'healthier' and 'circular' fashion.
“I think today men are increasingly interested in fashion all over the world, be it in France, in Europe and in India as well. It is also a shift that you have known in India and that men have known here – men are interested in more innovation, in more style and we are here to serve that purpose,” she said.
“We have developed a lot of innovations in denim, in shirts, so basically we stand for stylish quality,” she added.
In terms of the biggest change in India, she said, “First of all there has been a big change in terms of consumer expectations. From a more conventional men’s wear wardrobe to a more fashion-oriented wardrobe – in India, like elsewhere, men are increasingly interested in fashion.”