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Storyboard looks at trust building by brands; impact of block chain technology

Updated : April 16, 2018 09:10 AM IST

Rob Norman, Director, Zeotap is of the view that trust is becoming increasingly important but it is also incredibly undermined. In a conversation with CNBC-TV18’s Anant Rangaswami he talks about how trust is very hard to earn hence the future of branding is going to be very bright.

He also throws more light on how brands can build trust in a world that is so democratised yet corrupted.

Last year, Mindshare announced its intention to place its business unit FAST (Future Adaptive Specialist Team) at the heart of its business as part of an ongoing transformation programme and appointed Gowthaman Ragothaman as the Global Chief Strategy Officer. Storyboard talks to Gowthaman or G'man about many things including data, measurement and the future impact of block chain technology.
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