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Storyboard: Latest buzz from the world of advertising and marketing

Updated : February 15, 2020 02:43 PM IST

CNBC-TV18 take a quick look at the latest buzz from the world of advertising and marketing.

Tata Global Beverages has been renamed as Tata Consumer Products Ltd (TCPL) to spearhead FMCG ambitions of the $113-billion Tata Group. TCPL would have iconic brands, including Tata Tea and Tata Salt, reaching over 200 million households.

Deep Kalra, group chief executive officer of Nasdaq-listed MakeMyTrip, has stepped down. Rajesh Magow, who was till recently CEO of MakeMyTrip India, will now take over as the group chief executive officer.

Luxury motorcycle brand Ducati has announced a change in its management structure. With Sergi Canovas moving to an international role, Ducati Motor Holding announced Bipul Chandra as the new managing director of the India operations.

Food delivery platform Swiggy is collaborating with select restaurants, to create exclusive delivery-only brands on its platform. As a part of the agreement, Swiggy will share with these restaurants data on supply gaps, work with them on menu options, packaging and pricing, and eventually co-promote the brands on its platform in exchange for exclusivity, a variable consulting commission and delivery fee.
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