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Storyboard: Jet Privilege unveils new brand identity 'InterMiles'

Updated : December 07, 2019 05:00 PM IST

In this episode, Storyboard catches up with Manish Dureja, managing director, InterMiles, about what led to changing of the brand identity and the road map for Intermiles in FY20.

Jet Privilege Private Limited (JPPL), the independent loyalty and rewards management company, part of the Etihad Aviation Group, unveiled its new brand identity 'InterMiles', propelling its intent to fulfil the evolving travel and lifestyle aspirations of discerning consumers.

InterMiles encompasses both the award-winning loyalty and rewards programme (previously, JetPrivilege) and the ubiquitous rewards and recognition currency (previously, JPMiles).
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