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Storyboard: ITC Foods on impact of COVID & their plans for festive season

Updated : October 31, 2020 06:02 PM IST

The COVID-19 pandemic has led to a sizeable increase in the in-home consumption of biscuits. But now almost everything has started opening up.

How will this impact the category and what are the finer trends that will still hold true in the coming days?

CNBC-TV18's Shibani Gharat spoke to Ali Harris Shere, chief operating officer, biscuits & cakes at ITC Foods, and discussed the brand's plan for the festive season.
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