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Storyboard: Insight behind Britannia's Little Hearts campaign

Updated : February 15, 2020 03:05 PM IST

Valentine's Day is the time when brands try to leverage the theme of love through their campaigns. Britannia's Little Hearts is asking its consumers to break some hearts.

Taking an edgy view on heartbreaks and building on existing brand message, this year Little Hearts has launched a one of its kind heartbreaker song. Take a look at the campaign.
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